Swiss web design is simple, even abstract. But, it works. Many successful websites and companies use this style. Why? Turns out, there are 3 principles that underlie the seamless user experience of websites that employ Swiss design, aka the International Typographic Style. In this video, I cover the history and psychology of Swiss web design, highlighting 3 principles related to layout, navigation, and culture. I then analyze websites to figure out why this style works for users, designers, and developers. Crossing seas and lands, Swiss design has made a lasting impact on the world. Here's how. Sources (videos) https://www.youtube.com/watch?v=06WMy5jsjIg&t=154s https://www.youtube.com/watch?v=TgEPXpoayK8&t=338s https://www.youtube.com/watch?v=PdW63lP-yI8&t=389s Source (articles) https://www.sciencedirect.com/science/article/pii/S0020025521006629 https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide https://www.bighuman.com/blog/guide-to-swiss-design-style https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/ Music https://www.youtube.com/watch?v=_9Ba4iDlhws You're busy, I gotchu 0:00 - So many questions 0:51 - What's the history? 1:55 - POV: baby shower 2:24 - Principle 1 - layout 3:31 - Principle 2 - nav 4:58 - Principle 3 - culture 6:04 - Impact on users, designers, and developers 8:29 - Swiss style website examples 9:13 - Impact irl |
