AKQA: Nike’s Never Done EvolvingAnalyzing Nike’s 50th Anniversary — Never Done EvolvingNike, one of the world’s most influential sports brands, celebrated its 50th anniversary with a groundbreaking advertising campaign titled “Never Done Evolving.” This campaign, created with the help of artificial intelligence (AI), featured an AI-generated match between two versions of Serena Williams: her 1999 Grand Slam-winning self and her 2017 Australian Open self.This eight-minute video ad was not only a tribute to Nike’s legacy but also a testament to AI’s growing role in creative advertising. |